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In January 2003, at the beginning of the new year, in a 500-square-meter factory building within Ningbo Yige Digital City, Ningbo Haixiong Plastic Machinery Co., Ltd. (hereinafter referred to as "Haixiong Plastic Machinery") was born. Starting with just 4 people, it has grown into a rising star in the plastic machinery industry of Ningbo. 

"We do not engage in low-price competition. We are following a differentiated path." Zheng Qiang, the general manager of Haixiong Plastic Machinery, said in an interview with Plastic Business Hub. According to incomplete statistics, Ningbo has over 100 plastic machinery enterprises, including more than ten enterprises with a scale of over 100 million. It is truly not easy to carve out a share in such a huge plastic machinery market. After more than ten years of development and growth, Haixiong Plastic Machinery has expanded from an initial 500-square-meter factory to a current 70,000-square-meter site; from four people to over 170 people; and from 10 million to over 500 million in annual output value. Haixiong Plastic Machinery's low-key yet rapid development is attributed to its core management philosophy and precise self-positioning at different stages. 

"Create value for customers, generate benefits for shareholders, provide opportunities for employees, and build harmony for society." This was the corporate mission of Haixion Plastic Machinery when it was established, and it has been diligently pursued over the past ten-plus years of development. 

Customized services - Focusing on the customers 

In the past, we refused all media cooperation and devoted all our efforts to technological research and development. "Zheng Qiang, who has a technical background, said: The core values of Haixiong Plastic Machinery are reflected in the fact that the focus is on the customers. From the positioning of the products to the research and development of the products and the selection of service agents, all are centered around the customers. The company's value orientation is based on hard work, which reflects the company's recruitment principle. Currently, Haixiong Plastic Machinery takes providing customized services for customers as its main direction. It regards the difficulties of downstream customers as the company's own difficulties and the demand for customer transformation as the driving force for the company's development, thereby providing system solutions. During the past decade of the company's development, Haixiong Plastic Machinery has produced many specialized products such as toilet cover-specific machines, fruit basket-specific machines, mobile phone glue frame-specific machines, light guide plate-specific machines, and shoe material-specific machines. These products have provided powerful competitive products for the company's agents and customers. 

"We position our company as a service-oriented enterprise. The concept of service we talk about is integrated throughout the entire process." Leadership serves the employees, and the enterprise serves the customers. The next process is the customer of the previous process. In Haixiong, within this big family, there is no hierarchical concept in service. Whether it's managers or ordinary employees, they all use the fastest means of transportation when traveling. Similarly, when providing services to customers, the fastest logistics is adopted, so that customers can see Haixiong's products and services in the shortest time. Focusing on the customers has been the principle that Haixiong has been adhering to since its establishment. 

Opportunities come but are hard to grasp. 

The opportune moment is when one should act, and the golden opportunity is the moment when one should take action. Time and opportunities are extremely precious for both life and business. Time is constantly passing and once gone, it will never return; opportunities arise under specific conditions and once lost, they will never recur. As the saying goes, "A chance should not be missed, and time will not come again." During the continuous growth and expansion of Ha Xiong, it seized the opportunities for its own development and the industry shake-up. There were three events that left particularly deep impressions on me. 

"First, during the early stage of the company's establishment, there were not many agents for Haixiong Plastic Machinery. The distribution of regions and the share ratio were not very reasonable. In 2007, the largest agent started to produce similar products on their own. At that time, this agent accounted for a significant proportion of the company's sales. For Haixiong, it was facing the biggest crisis since the establishment of the factory. Crisis, crisis, there is always an opportunity amid the crisis. We did not complain or grumble. We saw the positive side of things. When God closes one door, He will surely open another. We quickly changed our thinking and made new adjustments in product positioning and market layout. Looking back now, if this event had not occurred, it would have been impossible for Haixiong to have developed as it has today. Second, in 2008, in the face of industry reshuffling, a sudden change in the second place in the Ningbo plastic machinery market occurred, and the redivision of market share. Haixiong also seized the opportunity. Third, from ordinary machines, variable pumps to servo machines, Haixiong's grasp of product positioning and the speed of promotion have further elevated Haixiong's product positioning." Mr. Zheng, with a smile on his face, recalled several major changes in the development process of Haixiong Plastic Machinery. People who are always smiling will not have bad luck. Those who can find an angle in adversity and turn the situation towards a favorable trend will definitely lead excellent enterprises. 

Special management model creates efficient enterprises 

Mr. Zheng said, "Each field has its own expertise. By clenching your fists tightly, you can produce excellent products." Since its establishment, Haixiong Plastic Machinery has been dedicated to the field of injection molding machines, specializing in the production of "Haixiong" brand high-end plastic molding machines. It takes "taking the technological path and manufacturing high-end machines" as its business philosophy, and "striving for excellence and shaping perfection" as its business concept. 

As industry becomes the dominant sector and the market economy era flourishes, Zheng Qiang mentioned in an interview that since the second half of 2016, the sales of injection molding machines have been particularly prosperous. However, during the prosperous times, he emphasized more on the potential dangers in the future. All manufacturing enterprises' blind expansion of production capacity and premature market consumption will bring hidden concerns for the future. Hai Xiong can only do is to seize the current opportunity. Not being blindly optimistic, but quietly preparing for the fierce competition that follows. 

Haixiong Plastic Machinery is a national high-tech enterprise with over 60 disabled employees. While the enterprise is creating benefits for society, the government is also giving back to the enterprise. For instance, there are competitive advantages in terms of taxation and subsidies. Besides, the employees of Haixiong Plastic Machinery have the characteristic of high stability. "Loyalty comes first, quality comes first" is the employment principle of Zheng. There are relatively few managers in Haixiong, and during the work process, whether it is in terms of technology, production, or sales, whenever encountering difficult problems, employees will report them to Zheng, who will provide technical solutions or mobilize resources to solve the problems in the most direct and efficient way, thus achieving the goal of efficient work. Of course, a person's energy is limited. Regarding this, Zheng said: In the future, as the enterprise continues to expand in scale, although management will sacrifice costs and efficiency, this is the inevitable path for the enterprise to go higher and further. 

Nowadays, Haixiong Plastic Machinery is located in the "Plastic Machinery Capital of China" - the Beilun Science and Technology Park in Ningbo City. It covers an area of over 70,000 square meters. With its strong R&D capabilities, excellent processing equipment, professional after-sales service, and honest business style, the products are sold well throughout the country and have also been exported to countries and regions such as Russia, the Middle East, South America, and Southeast Asia. A complete sales and service network has been established in various places in China, including Guangdong, Fujian, Jiangxi, Zhejiang, Hubei, Chengdu, Chongqing, Shanghai, Jiangsu, and Tianjin. The marketing system centered on the Haixiong brand for both domestic and international markets is flourishing in full swing.