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The 2017 "New Foreign Trade" Dongying Cross-border E-commerce Summit was held in Dongying City, Shandong Province. Xian Jingliang, the deputy secretary-general of the Dongying Municipal Government, stated that Dongying has great potential for developing cross-border e-commerce and pointed out its three major advantages: a solid foreign trade foundation, a rapid start of professional e-commerce platforms, and high-level attention from the government. 

Based on the statistical data from the first half of 2017, apart from Dongying in Shandong Province, many other provinces and cities in China also showed a favorable trend. For instance, the total value of cross-border e-commerce goods in Henan Province exceeded 5 billion yuan, the value of cross-border e-commerce in Xiamen Free Trade Zone increased by 2.45 times, and the value of cross-border e-commerce in Chongqing Bonded Port increased by 168% compared with the previous year... These series of data indicate that cross-border e-commerce is playing an increasingly important role in enterprises. 

As one of the first batch of cross-border e-commerce trade pilot zones in the country, Hangzhou has long regarded the development of B2B cross-border e-commerce as a major breakthrough. Relying on "Internet + cross-border trade + Made in China", it has restructured the production chain, trade chain and value chain of enterprises. Under this background, it is expected that the various chains of Chinese plastic machinery enterprises will also achieve new breakthroughs. 

At present, the Hangzhou Comprehensive Pilot Zone is promoting the online operation of traditional foreign trade enterprises and production-oriented enterprises. They are using the Internet to seek orders and enhance their value chain. Machinery enterprises can also improve their value chain through the cross-border e-commerce model, enabling them to "sell globally" without leaving their homes. 

According to a latest report on China's cross-border e-commerce market released by iResearch, the transaction volume of China's cross-border e-commerce market reached 6.3 trillion yuan in 2016 and maintained a high growth rate. It is expected that the overall transaction volume will reach 8.8 trillion yuan in 2018. 

It is known that Russia has the largest online shopping population in Europe. Over 60% of its population has experience in online shopping, and there are 25 million cross-border e-commerce consumers. Global cross-border e-commerce brands are very active in Russia. The cross-border e-commerce transaction volume in 2016 was around 3 billion US dollars, and it has been increasing at a rate of 30% per year. Ignoring the transaction volumes of other industries involved, the transaction volume of the plastic industry is undoubtedly still a lucrative opportunity. Thus, e-commerce is one of the shortcuts for Chinese plastic machinery enterprises to enter the Russian market. 

As the second-largest e-commerce country in Europe and the fifth-largest in the world, the e-commerce market in France is also very large. It can be said that the French market is already quite mature and its development speed is also very fast. However, since it is a cross-border e-commerce, when Chinese plastic machinery enterprises operate in this field, the first problem they need to face is the language barrier. Whether it is Russia, France, or other countries, plastic machinery enterprises must solve the language problem, which can also lay the foundation for the rapid localization of the enterprises. 

For enterprises such as those in the plastic machinery industry, the open, multi-dimensional and three-dimensional multilateral economic cooperation model established by cross-border e-commerce has greatly expanded the paths for these enterprises to enter the international market, and significantly promoted the optimization of resource allocation and the mutual benefit and win-win situation among enterprises. Through cross-border e-commerce, buyers of plastic machinery from other countries can easily obtain information about Chinese plastic machinery enterprises and purchase high-quality and affordable products. Therefore, plastic machinery enterprises must fully utilize the channel role of cross-border e-commerce and ultimately achieve the dream of selling their products worldwide without leaving their own country.